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Google Cloud Marketplace: Everything GCP Users Should Know

Originally Published May, 2024 · Last Updated July, 2024

Google Cloud Marketplace (GCP Marketplace) is like a digital storefront that lets you choose and directly deploy various software packages running on Google Cloud, helping you take advantage of pre-built solutions. 

From new AI tools, to data analytics software, and reliable infrastructure services, you can find premium applications supported by Google Cloud’s robust architecture.

But while it’s packed with different software solutions tailored to enhance your business, it can be challenging to choose the most beneficial applications for your specific operations.

This article explains the GCP Marketplace, walks you through how to use it, and outlines the important factors you should consider when deploying any software via the marketplace. Read on! 

What is Google Cloud Marketplace?

Google Cloud Marketplace, formerly Google Cloud Launcher, is a suite of ready-to-use solutions and cloud services. These services include databases, application development tools, and complete software packages.

GCP Marketplace caters mainly to users of Google Cloud Platform (GCP), providing them with a wide range of software and services designed for deployment on Google Cloud. Examples include Pub/Sub, Kubernetes Engine, Compute Engine, and AI tools like Google Cloud AI Platform. 

Image Source: Google Cloud Marketplace documentation

Here’s what you can find in its ecosystem:

  • Pre-configured software packages: Reduce time- and resource-consuming manual setups.
  • Development tools: Access powerful resources to build and design your applications.
  • Virtual machine (VM) images: Quickly deploy VMs pre-installed with popular software stacks.

GCP Marketplace simplifies your user experience by providing:

  1. A catalog of pre-vetted solutions that are ready to use
  2. An opportunity to explore new tools without investing upfront in heavy configurations
  3. Seamless integration with your existing GCP resources

By using Google Cloud Marketplace, you save time and effort and get to focus more on growing your business. 

How to use the Google Cloud Marketplace

GCP Marketplace is a hub for discovering and deploying services from third-party providers and Google-built solutions. Additionally, it’s all centralized within the familiar interface of the Google Cloud Console.

Here’s how to use the GCP Marketplace to find the solutions best suited for your business.

Browsing for solutions

To start exploring the applications available, log in to your Google Cloud Console and head to the Google Cloud Marketplace.

Here, you’ll find an organized list of solutions, including virtual machines, managed services, and SaaS products. Use the search function or browse by categories to find the software that aligns with your project’s design and technical compatibility needs. 

To refine your search, you can filter by industry, software type, or pricing model. Each listing provides quick insights like star ratings and developer information, so you can gauge the popularity and reliability of the solutions at a glance.

Evaluating solutions

Once you find a potential solution, delve deeper by checking the product details. This includes information on pricing, billing options, and support provided by the vendor. 

You can review specifics about each solution’s features and how it could integrate with your existing Google Cloud infrastructure. Additionally, many solutions offer free trials or demos that allow you to test their functionality in your environment without immediate commitment.

Reading reviews and feedback from other users can also provide practical insights into the solution’s performance and support quality. 

Deployment and configuration

After selecting a product, the Google Cloud Marketplace streamlines the deployment process. With just a few clicks, you can configure the software or service to suit your unique requirements before deploying it directly to your Google Cloud Platform environment.

Follow the step-by-step instructions to ensure the setup aligns with your operational design. The marketplace interface also provides direct links to documentation and best practices to help with your deployment process. 

For complex solutions, you may be able to engage with partner support for a guided setup.

Managing and monitoring your deployment

During and post deployment, you can conveniently manage your applications conveniently through the Google Cloud Console. Here, you’ll be able to monitor your deployments, oversee performance, and manage costs effectively. 

The console also provides management and analytics tools to keep track of performance, ensuring you get the most out of your marketplace solution. 

Be sure to set up alerts and automated policies to maintain control over your cloud resources. And don’t forget that regularly updating your deployed solutions through the marketplace ensures you have access to the latest features and security updates.

Factors to consider before deploying GCP Marketplace solutions

The right choice can streamline your operations and scale with your business, but the wrong solution can set your business back operationally and financially. 

Thus, you’ll need to weigh several key factors before deploying a specific software package to make sure it fits your needs. 

Feature fit

First, determine whether the GCP Marketplace solution you’re considering has features that align with your project requirements and workflows. You can start by mapping out your needs and checking for a match.

Then, review user testimonials and case studies to see how others have successfully implemented the solution. Also, keep in mind the future development plans for the software to ensure it will continue to meet your needs as new technologies and features are released.

Technical compatibility and integration

Next, you’ll need to ensure the solution will integrate seamlessly with your current configurations. Check for compatibility with your tech stack and any regional specifics.

Compatibility means fewer headaches down the line, so review the documentation carefully to understand integration processes. Assess any dependencies, middleware, or other software requirements that could impact deployment.

You’ll also want to make sure there is active developer support and community forums which provide additional troubleshooting resources and integration tips.

Scalability and performance

Consider your workloads, along with both immediate and future scalability. Will the solution scale up with your business to handle increased demands? Performance benchmarks are key, so verify them against your expected load. 

Look for scalability in terms of concurrent user sessions and dataset volume growth to ensure the solution can handle your growth projections. Check also for the availability of performance tuning support from the vendor.

Vendor and support

The vendor’s reputation and the support they offer can make or break your experience. So look for solutions from vendors with robust support structures and check if they offer support that aligns with your management needs.

You can evaluate vendor stability, market presence, and track record to ensure they are reliable long-term partners. Explore the levels of support offered, including 24/7 availability, response times, and the presence of dedicated billing account managers.

Cost and pricing structure

Budgeting is fundamental, so explore the cost details and see if there are upfront fees or if it’s a pay-as-you-go model.

Consider both initial and long-term costs, including potential billing increments. A clear understanding will protect you from unexpected expenses and help you optimize your FinOps lifecycle.

You should also analyze how the pricing model aligns with your usage patterns and budgeting framework. Look for flexible pricing options that accommodate fluctuating demands without penalties for scaling. 

Security and compliance

Your chosen solution must adhere to the strictest security protocols and compliance regulations. This is non-negotiable, especially when handling sensitive data or operating in highly regulated industries. 

Google Cloud products are designed with compliance in mind, but be sure to double-check the software’s built-in security measures. 

Research the specific compliance certifications and ensure they align with your industry’s standards, such as GDPR, HIPAA, or PCI DSS. Investigate the vendor’s update and patch management policies to ensure ongoing protection.

Commitment burndown

Finally, be wary of long-term commitment requirements. You want the flexibility to pivot as needed without being locked into a service that may not meet your future needs. 

Understand any minimum service terms and what the burndown process would look like for your Google product engagement. Explore options for trial periods or short-term contracts that offer a better sense of the product before a full commitment. 

Also, assess the process for discontinuing the service to ensure it’s straightforward and doesn’t incur prohibitive penalties. Consider how Marketplace procurements may impact additional enterprise agreements you may have with GCP or other vendors.

Optimize your Google Cloud costs with ProsperOps

Cloud waste is on the rise and reducing waste has become #1 priority for all the cloud users. Carefully selecting the most cost-effective applications, monitoring usage, and scaling resources based on demand can help businesses minimize overspending. However, Google Cloud costs are best optimized on multiple fronts.

That’s where ProsperOps steps in, working seamlessly to ensure your Google Cloud Platform is always running cost-effectively.

ProsperOps uses AIOps for FinOps to autonomously manage GCP commitments like resource and spend-based CUDs. With ProsperOps, you get hands-free cloud cost optimization that doesn’t require oversight from your engineers, or create friction within your existing operations.

To ensure that your business’s cloud spend is always optimized, ProsperOps inherits your existing commitment portfolio, converges it to the ideal amount of coverage for your stable usage pattern and manages it automatically. 

Our services run 24/7 and dynamically adapt your GCP commitments to usage changes in real time—ensuring you’re not paying for resources you’re not using.

Start saving on your cloud bill without any manual effort. Get a ProsperOps demo today to see how we can reduce your cloud spend and place you in the 98th percentile of FinOps optimized teams



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